Advertising Manager (Corp)

The Advertising Manager develops and directs advertising strategies, campaigns, and budgets for assigned markets.  He/she manages the creating and placement of advertising and helps develop and manage communications integration activities.  He/she also ensures advertising agencies produce high quality, effective advertising campaigns.

The primary responsibility of this position is to develop the advertising strategy by providing guidance to the advertising agency in the creation of effective advertising campaigns and establishing advertising measurement goals aligned with the business and brand priorities.  This position also manages the advertising budget to ensure approved funding is dispersed to integrated advertising campaigns.

Job Duties / Responsibilities and Skills

• Manages advertising creative processes and campaigns to ensure local business priorities are obtained.
• Collaborates with Region and District personnel to implement advertising campaigns.
• Identifies and manages communication integration activities including direct mail, employee communications, etc. to ensure consistency in UPS advertising messages.
• Provides advertising campaign timeframes and materials to employee Communications to provide awareness and to promote excitement about local advertising activities.

General Requirements and Competencies

• Applies global awareness and understanding of cultural, business, regulatory, and other factors that influence the effective management of global business.
• Designs, develops and produces communications by evaluating needs, designing strategies for target audiences, and crafting effective messages.
• Manages budgets and understands accounting processes, determines resources and allocates funds, monitors expenditures to budget targets and resolved discrepancies.
• Manages communication programs: selects appropriate media channels (e.g., direct mail, interactive media, video, etc.), develops and implements internal and external programs, and monitors program effectiveness.
• Manages and establishes working relationships with vendors (e.g., suppliers, consultants, contracts, etc.).

  Education and Experience

• Bachelor's Degree Preferred
• Major(s) Preferred - Communications / Marketing / Advertising
• Years of Job Related Experience – 10 years of advertising experience, either at an agency (prefer account management or strategic planning experience) or at a marketer.