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For your reference, we have included the original job posting below.
AT&T Lead Mktg Communications Mgr, Online Community Strategy
Job Number:
41534694
Company Name:
AT&T
Job Location:
BEDMINSTER, NJ US
Job Categories:
Marketing & Advertising Media & Communication
AT&T Lead Mktg Communications Mgr, Online Community Strategy
Description
Don't miss this opportunity to join the company recognized by Fortune magazine as the World's Most Admired Telecommunications Company and ranked #2 on DiversityInc's list of 2009 Top50 Companies for Diversity. As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined. Learn more about AT&T's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies. We're so much more than just a phone company!
As a Lead Marketing Communications Manager, you will lead the Business Marketing Communication's Online Community Strategy, managing engagement and interactivity with its audience, and fostering the Company's reputation as a thought leader. This role coordinates with the internal Editorial and Marketing teams to support their respective missions, ensuring consistency in voice and cultivating a strong community around the brand.
Additional Responsibilities:
Refine an existing B2B blog strategy to evolve into an online community strategy, while coordinating with stakeholders across the Company to ensure its effectiveness
Work with the technology, product development, business content, SEO and analytics teams to ensure the community platform (for ex. forums, blogs, moderation tools) are kept up to date and functional
Work with the content team to generate compelling editorial content and manage a schedule of subject matter experts and guest writers, leading them into contributing their own high quality submissions across the entire suite of tools available
Moderate all Business Solutions-related User Generated Content, liaising with the Legal team where required
Act as an advocate of Business Solutions within the Company, engaging in dialogues and answering questions where appropriate
Ensure return of lapsed readers through the judicious use of regular system mass emails, community newsletters and editorial
Work with the analytics team to monitor effective benchmarks for measuring the growth of the community, and analyze, review, and report on effectiveness of new initiatives
Monitor trends in community and social media tools, trends and applications
Regularly feed back insights gained from community monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
Manage future social media campaigns and day-to-day activities that promote community activity. Duties may include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
Maintain knowledge of AT&T Social Media Standards and Guidelines and apply to AT&T Business Solutions communities
Strong strategic development background, including development of plans and presentations
Solid understanding of media planning
Ability to work with multiple levels of management throughout organization
Qualifications
Required Qualifications:
· 5+ years of marketing experience involving both online and offline marketing programs
· Knowledge of content merchandising and marketing best practices
· Proven track record of content strategy execution driving successful lead generation results, preferably in B2B telecommunications environment
· Outstanding written and oral communication skills and the ability to work effectively across teams in a matrixed environment
· Exceptional organizational and problem solving skills and proven program leadership capabilities
· Proficient using Microsoft Office products including Word, Power Point, Excel and Outlook
Desired Qualifications:
Bachelor's degree in marketing, advertising, communications or related discipline
Seven or more years related experience in marketing, communications, or advertising, etc.
Knowledge of telecommunications industry and terminology including wireless
Strong strategic development background, including development of plans and presentations
Solid understanding of media planning
Ability to work with multiple levels of management throughout organization
We offer:
Competitive pay (base salary plus bonus incentive).
Excellent benefits (401k, tuition reimbursement, paid time off, medical/dental and more!)
Top-notch on-going training on the latest technology
A fun, fast paced work environment
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
