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For your reference, we have included the original job posting below.
Azure Platform Product Manager Job
Job Number:
25619101
Company Name:
Microsoft
Job Location:
Sydney, AU
Job Category:
Information Technology
Azure Platform Product Manager Job
Job Category: Marketing Location: Australia, Sydney Job ID: 2 Product: Windows Azure Division: Marketing
Would you like to shape Microsoft's future in cloud computing?
The Windows Azure Platform Product Marketing Manager (PMM) is focused on building the success of Microsoft's Infrastructure-as-a-Service (IaaS) and Platform-as-a-service (PaaS) cloud computing solutions in the Australia market. Microsoft's Windows Azure Platform is changing the way customers and partners collaborate with Microsoft and the PMM drives this emerging business in one of the world-wide lead markets.
This role is one of the most exciting in Australian technology marketing, especially if you are passionate about how cloud computing technologies will change our industry.
As corporate and government organisations increasingly embrace new models of infrastructure and application deployment, cloud computing will enable greater agility and flexibility for our partners and customers. Microsoft is uniquely placed to help them make the transition to this new world.
Describe the focus of the workgroup and a general description of the work performed by the workgroup.
This role is focused on the growth of Microsoft's private and public cloud offerings in the Australian market and is based in the business marketing and operations (BMO) organisation of the Microsoft Australia.
The focus of the PMM is to manage and drive the end-to-end business associated with the performance of products, audiences, and initiatives. The role is accountable for driving growth, revenue and scorecard targets within the BMO and with the customer segments including small and medium business, enterprise, independent software vendors (ISVs) and partner channels.
The role is accountable for monitoring the progress against goals (financial and non-financial) and budgets, and taking corrective action if/when the situation requires. The role owns periodic communications and reporting to the Area/Corporate.
Why does the role exist?
To grow use and adoption of Microsoft private and public cloud solutions to Australian customers.
How does the role add value?
The PMM is a recognised thought-leader within the Microsoft subsidiary and the wider industry on Cloud computing and its impact on customers and partners.
The PMM is accountable for the subsidiary revenue and scorecard targets for Windows Azure and associated private cloud products and solutions.
The PMM understands, coordinates, and makes trade-offs across elements including marketing, sales & partners.
This person is recognized internally and externally as a product marketing expert within their industry.
The PMM is accountable for current revenue performance as well as long-term growth and success of their product. The PMM drives effective strategies within the Subsidiary across all segments and business functions by unifying objectives and operational plans for both short term and long term growth. In addition, the PMM owns creating market impact by correctly sizing the industry landscape to identify compelling opportunities through rigorous data analysis of customers, trends, competitors, partners to drive business results and make wise investments.
The PMM leads others with a consultative approach to advance the Subsidiary goals. In addition, the PMM directs and leads solution-specific customer campaigns and marketing activities, handles customer escalations; and delivers product and customer campaigns feedback to Corporate. The role is also responsible for end-to-end community ownership for the relevant audiences and customer satisfaction and advocacy.
How is role unique from other roles?
This is the only role in the subsidiary accountable for IaaS and PaaS revenues, satisfaction and advocacy.
What are key initiatives and challenges facing this role over the next six months to three years?
1. Building local market presence, understanding and leadership in a new technology domain 2. Early adoption and deployment of Windows Azure Platform 3. Executing competitive differentiation over VMWare, Google, Amazon and other competitors
PRIMARY JOB FUNCTIONS
1. Product Knowledge and Evangelism a. Be the internal and external spokesperson for the relevant product(s) and their value propositions b. Maintain strong knowledge (business oriented, partner value proposition, technical, and competitive) of products and solutions for consultations with peers, partners and customers. c. Serve as spokesperson for relevant products and solutions for marketing vehicles including PR, Events, Launches.
2. Analysis, Strategy and Planning a. Work with the market intelligence manager to continuously monitor, analyze and update Microsoft perspectives on the market, competitors, & customers as they relate to specific product(s) areas of responsibility. B. Provide and present revenue forecasting and analysis for the relevant product(s) on a monthly basis as part of corporate accountability
3. Marketing Campaign Planning a. Contribute to annual strategic planning process to understand how better to improve marketing and sales of MS products. B. Develop annual strategic marketing plan and budget for relevant product(s) & campaign(s).
4. Marketing Campaign Execution a. Lead virtual team across the subsidiary to orchestrate successful product campaigns/ product launches b. Liaise with corporate product marketing leaders and other leading subsidiaries to learn from, and share best practices and key learning's ticipate in contact management strategy with segment marketers to coordinate effective strategy for marketing and communication with customers/audiences.
5. Business Development a. Identify business opportunities for partners and Microsoft, and identify and engage with customers and partners to kick-start market adoption Provide strategic guidance and direction to partners in the areas of Sales, Marketing, Licensing and Readiness regarding Microsoft products and solutions.
Description of Role/Responsibility
What business results is this position accountable for? Meeting the product revenue, scorecard and market share goals. Maximizing 1 -3 year growth targets.
In what ways and levels does this position affect Microsoft: department-wide impact, division-wide impact, domestic only, worldwide, etc.? Helps Business Group set goals for cloud solutions in Australia Drives sales performance targets through the segments. Strengthens Microsoft's competitive position in the Australian market Creates and adopts best practices.
What are the key decisions that this job makes? What is the importance/impact of these decisions? On what decisions would this job need to defer to its manager or client? Influences decisions about budget, strategy, and content development for Business Group's products.
To what extent is the position responsible for the strategy, design, development, rollout or implementation of programs, products and/or services? Owns budget, strategy, and content development for Windows Azure Platform Owns driving conversations with the partner, sales, services teams to develop campaign plan strategy, content, execution, and monitoring.
What procedures and methods for performing this position have been established? If none, explain the role this position has in developing new procedures and methods. The PMM assists the Business Group Lead in the planning and execution process (Budget cascade, target setting, resource allocation) Campaign planning and execution guidance from Corporate business groups, and Corporate and local segments.
What other internal communication/business relationships does this position have with management, direct reports, peers and positions outside immediate work group? What is the purpose/type of communication: data collection, negotiation, status reports, etc.? Internal stakeholders: o Subsidiary senior leadership team o Marketing Managers: e.g. Communications, PR, Segment, Vertical, Database o Legal o Finance o Sales External stakeholders: o Customers o Channel Partners o Press, analysts, industry .Agencies: PR, Advertising, Events
Is the position responsible for budget, revenue targets, cost recovery, or other business metrics? If so, for which metrics and how much? Meeting the product revenue, scorecard and market share goals Maximizing 1 -3 year product growth targets.
Experience and Qualifications
>8 - 10 years of related experience >Bachelor's Degree/Masters/MBA - Business Administration, Marketing, Management, supplemented by Information Technology-related studies >Spokesperson, negotiation skills, organisational influence, industry connections >Experience working for a products or services organisation in technology marketing, market development or business development role. >Experience developing new markets around emerging technologies. >Experience with highly available infrastructure or application platforms in either hosting or SaaS environments Job Category: Data, Data Analyst, Management, Manager, MBA, Marketing, Advertising, Marketing, Marketing Manager, Operations, Product Manager, Sales, Business Development, Outside Sales, Strategy, Strategic Planning, Technology, Database, C#, Cloud
