Business Manager / Campaign Manager, SEM

Business Manager / Campaign Manager, SEM

Business Manager / Campaign Manager, SEM
Are you looking for a fast moving, creative environment where you can use your expertise to develop and market cutting-edge interactive and digital products?
AT&T Interactive , a subsidiary of AT&T Inc, is an industry leader in creating local search products that encourage consumers to discover and engage with local businesses across three screens - online, mobile, and TV. , AT&T Interactive's flagship web property, attracts over 30 million monthly online unique visitors 1 . is also accessed by millions of users each month via the mobile web. AT&T Interactive consumer apps have a pre-activation presence or have been downloaded through digital app stores on over 40 million mobile phones 2 .
AT&T Interactive's robust YP SM Local Ad Network helps advertisers grow their business and distributes ads to a distinguished list of top publishers whose presence spans online, mobile and TV. AT&T Interactive's wide range of local ad products such as premium listings, performance-based advertising, and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business.
AT&T Interactive products are supported by a sales force of more than 5,000 from AT&T Advertising Solutions and other resellers.
Join our dedicated and talented team of individuals all focused on creating the best products in the marketplace. We currently have an opportunity for an experienced Business Manager / Campaign Manager, SEM in our Glendale, CA office.
AT&T Interactive, a wholly owned subsidiary of AT&T, is looking for a Business Manager / SEM Campaign Manager to work in our Search Engine Marketing (SEM) group. We are willing to consider highly skilled, exceptionally talented SEM Campaign Management related backgrounds with proven track record ready to demonstrate ability and drive to step into this critical position.
You will be part of the team that is responsible for owning the product, business P&L, setting short to long-term vision and strategy, and executing daily business management activities for one or more lines of business. This includes coordinating execution strategies and issue resolution across sales, marketing, operations, and other internal teams, as well as external vendor management contacts.
RESPONSIBILITIES
Reporting to Associate Director for SEM, the Roles and Responsibilities include:

• Primary responsibility will be for SEM campaign management for creating, managing and optimize highly-efficient pay-per-click (PPC) campaigns for local and national clients.
• The SEM Campaign Manager will be responsible for managing all facets of the SEM/PPC campaigns, from strategy to keyword research to conversion to reporting and analysis.
• The ideal candidate will have a strong passion for search marketing, and familiarity and experience with Google AdWords, Google Analytics and other 3 rd Party SEM campaign management and analytics tools
• Accountable for the business performance (KPIs, revenue and margin contribution) and market goals for one or more assigned SEM products or focus areas, including related areas such as leads generation and other traffic delivery opportunities
• Work with SEM Leadership team to define and own business strategies that shapes and grows AT&T Interactive as a local SEM agency business.
• Conduct detailed business/financial analysis to build business plans, prioritize initiatives and guide resourcing
• Responsible for supporting management of one or more SEM product lines - this involves intensely hands-on execution of duties, escalation and conflict resolution, and tactical execution as well as strategy.
• Evaluate, recommend and implement product enhancements, business strategies, search engine optimizations, and new product concepts based on market/industry demand.
• Work with multiple sales channels across all states, channel delivery and performance groups, marketing, cross functional groups, and other business managers to develop and deliver a constantly improving and expanding product line.
• Evaluate large, complex data sets to analyze search related analytics, cost factors, and other performance factors to manage the product's financial and core KPIs.

REQUIREMENTS
AT&T Interactive is looking for this SEM Campaign / Business Manager to have the following experience, skills and characteristics:

• An energetic, highly driven, can-do attitude! Team player who takes strategic direction well, collaborates with others, and brings a positive attitude to the group.
• 3+ years SEM campaign management experience minimum - preferably with a strong Google campaign management background.
• Working knowledge of performance-based online advertising preferred
• Strong functional math skills and MS Excel skills are required, as SEM is all about the numbers. Excellent writing skills, verbal communication skills and attention to detail are also required
• Outstanding analytical ability & comfort with large data sets: Must have a data driven approach to solving problems. Requires very strong quantitative skills and a good sense of how to dissect problems. Must have expert Excel and presentation skills
• Excellent communication skills and the ability to achieve buy-in for your strategies across the organization
• Strong desire to work in a team-based environment that collaborates to bring great projects to market.
• Must be able to set priorities, drive momentum across the organization while conducting analysis to quickly arrive at an actionable solution
• Experience in revenue management: defining plans and driving revenue to exceed targets
• Bachelor's degree required.

We offer competitive salaries, excellent benefits including a matching 401(k), bonuses, and a casual yet high-energy work environment. Send us your resume today.
AT&T Interactive is an Affirmative Action/Equal Opportunity Employer and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
[i] Source: AT&T Interactive internal data, 2011 YTD average through November
[ii] Source: AT&T Mobility and AT&T Interactive internal data



Company Description:

The largest communications company in the United States. And the world. We are the industry leaders in providing wireless service, high speed internet access, local and long distance voice, and directory publishing and advertising services across the US. We are also developing our business to include next-generation television services with our new AT&T U-VerseSM TV. 

Join our incredibly diverse company of more than 250,000 people and help drive the innovation that keeps AT&T at the leading edge of technology and service. Expect big things from the company that created the communications industry.