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Digital Marketing Coordinator
Job Number:
25185294
Company Name:
Legrand North America
Job Location:
New London, CT US
Job Category:
Information Technology
Digital Marketing Coordinator
Digital Marketing Coordinator
# Positions: 1 Location: US-CT-New London
Experience (Years): 0 Category: Marketing
Company: Ortronics
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Position Description :
Legrand Ortronics, an entity of Legrand in North America, has an opportunity available for a Digital Marketing Coordinator in their New London, CT office.
This high growth potential position supports the Corporate Director of Marketing Communications and the Divisional Marketing Team in managing the development of Legrand digital content.
This individual will help identify and support digital marketing programs to drive website traffic, leads and sales for the division. This individual will also be counted on to analyze digital marketing efforts, identify opportunities for improvement and measure the effectiveness of site usability, content and online marketing vehicles. The successful candidate will need to keep up with the current evolution of online technology, have strong analytical skills, and have a drive for improvement to the business.
Legrand North America (), one of Legrand S.A's largest subsidiaries is known for product innovation and world-class service and is fast becoming the premier choice for electrical and network infrastructure products, systems and solutions. The company's core businesses include Pass & Seymour, Wiremold, Cablofil, Ortronics Watt Stopper, On-Q/ and Vantage. With sales of more than $900 million 2007, Legrand North America employs 2,600 employees across the United States and Canada and is headquartered in West Hartford, Connecticut.
Legrand is the global specialist in products and systems for electrical installations and information networks where people live and work. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for suppliers worldwide. Innovation for a steady flow of new products with high added value is a prime vector for growth. Legrand employed 34,800 people around the globe and reported sales of €4.2 billion in 2008. The company is listed on Euronext and is a component stock of indexes including the SBF120. FTSE4Good and MSCI World (ISIN code FR).
Qualifications :
* Bachelor's degree in Marketing, journalism or communications required. * Proficient in MS office programs (Outlook, Word, Excel, Powerpoint) * Working knowledge of Web site Analytics and Web site Conversion Metrics (CPM, CTR, CPC, CPL) * Excellent communication and presentation skills required * Must have strong time and project management skills with the ability to juggle multiple priorities * A self starter, with the ability to thrive within a fast paced, dynamic environment * Must be highly organized, with a keen attention to detail * Must be able to work effectively across funtional groups * Must have strong analytical skills to effectively assess and communicate metrics and impact of digital initiatives * Has a passion for digital media and devices, considers self an "early adopter" of digital trends Pluses include: * Hands-on experience with key digital media disciplines/tools, such as: brand website development, social media marketing/community management, display banner advertising, SEM, SEO, user-generated content, email marketing and ecommerce is a plus. * Experience with HTML, web programming, CMS, Photoshop, Illustrator, Web Trends, and/or Exact Target is a plus
Position Attributes :
* Collaborates with marketing teams and creative agencies to develop and execute digital launches in the internet * Collaborates with marketing teams to plan and execute traffic driving initiatives (email marketing, display banner advertising, search engine marketing) * Responsible for daily oversight of regular updates to the Legrand site ensuring a best-in-class experience for site users * Develops, writes and edits a variety of online marketing messages and communication pieces * Manage reporting tools and oversee data analysis and conclusion/insight development
