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For your reference, we have included the original job posting below.
EMEA Apple Online Store CRM Intern
Job Number:
24832819
Company Name:
Apple
Job Category:
Information Technology
EMEA Apple Online Store CRM Intern
Requisition Number 5233759 Job title EMEA Apple Online Store CRM Intern Location Uxbridge-AEL
Country United Kingdom
City Uxbridge
State/Province Greater London
Job type Full Time
Job description Organisation Overview:- Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, iLife/iWork and professional applications. Apple spearheading the digital music revolution with the iPod portable music players and iTunes online music store. In 2008 Apple entered the mobile phone industry with its revolutionary product the iPhone and associated App store. The launch of the iPad demonstrates the continued innovation and class-leading direction for Apple in 2010. Culture is an extremely important part of Apple and this is evident in the strong sense of community within the company. Employee's experience a high level of autonomy within their roles whilst all working towards the 'common goal'. At the core of the company is a spirit of innovation and this is demonstrated at every level within the business.
The Role:- EMEA Apple Online Store CRM Intern Reports to DM Analyst - EMEA Primary location - Stockley Park, Uxbridge
The Responsibility of CRM at Apple:- Apple uses email marketing extensively to deliver targeted information to its database of millions of existing and prospective customers. These digital communications are particularly vital in supporting product launches and in educating customers so that they can get the most out of the products they own.
In the EMEA region Apple communicates with its customers across 17 countries and in 13 languages. The campaigns that the Direct Marketing team produces cover all of Apple's strategic products and are designed to encourage a wide range of actions, ranging from visiting to find out more information about a product, to making a product purchase on the Apple Online Store.
The Direct Marketing team is looking for an enthusiastic individual to contribute to the continued success of the email marketing operation.
Key Tasks & Responsibilities:-
. Increasing profitability and customer loyalty across EMEA. . Producing and publishing weekly standard campaign activity reports detailing circulation volume, customer engagement and revenue. . Quarter to date [QTD] tracking and detailed analysis. . Thorough post campaign analysis reporting and presentation. . Management, organization and detailed reporting of robust and regular test and learn strategy. . Assisting with the management of the EMEA AOS customer database . Reporting and analysis on EMEA AOS customer database . Assisting with forecasting all products/services, revenue, WoW, QoQ and YoY growth analysis. . Coordinating extracts of customer data, ensuring the criteria for selection are executed accurately and in a timely manner. . Click map creation and management . Contributing to support customer marketing and ecommerce via the AOS . The presentation of appropriate information to key stakeholders . Acting as a CRM consultant to stakeholders
The key performance objectives of the role will include:-
. Success in developing sales on the back of eCRM programmes . Accurate and timely reporting . Detailed analysis
The successful candidate must be eligible to work in the UK for the period of the placement.
Key characteristics:- The successful candidate must have a keen interest in digital marketing with relevant work experience or qualifications and be able to demonstrate the following skills:- . Great attention to detail with the ability to prioritise. . Self-motivation alongside excellent communication and organization skills . Flexibility with a pro-active approach . Focus in a changeable environment . Reliability . The ability to think strategically and/or the focus to learn . Prior e-marketing data management experience is useful but not essential . Familiarity with working with data and systems [SQL knowledge useful] . Experience of reporting, operational systems/programmes and analysis tools an advantage . The willingness to learn and develop as a useful member of a busy successful team
