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For your reference, we have included the original job posting below.
Select Area Marketing Manager
Job Number:
26971039
Company Name:
Cisco
Job Location:
CHICAGO, IL US
Job Category:
Information Technology
Select Area Marketing Manager
Requisition #: R878401 Location: UNITED CAGO
Job Title: Select Area Marketing Manager Region: US & Canada
Area of Interest: Marketing Level of Experience: Experienced - Non Manager
Flexible Work Option: Yes
Job Description: The Select Area Marketing Manager position is a Sales Area-based, senior marketing business partner role that is responsible for: . the planning and execution of marketing strategy and programs that support their Select Operation and the Area goals and ultimately drive or influence bookings from customers . providing marketing advice and guidance to drive incremental pipeline The role involves working at many levels within the sales organization, including sales management, the management of overlay and extended teams, and external parties such as channel partners, eco-partners and vendors. It also involves coordinating and collaborating with other teams in Cisco's marketing organization. The primary responsibilities include: 1. Quarterly Portfolio Planning and Program Execution . In conjunction with Ops Sales Management, the AMM develops the marketing strategy and program plan for the Operation by identifying the program portfolio mix -architectural, industry and executive - that supports the Area and Operation's sales goals and objectives. The program portfolio mix will include Corporate, Nationally and locally developed initiatives. The individual Ops plans are then integrated into overall the Area plan that has been developed by the Area Team Lead with the Area Sales Management.
. In support of the programs to be executed: 1. Communicate the overall plan to all the stakeholders (e.g. the Ops' sales team, overlay and extended teams). The overlay and extended teams may include channel sales, channel marketing, overlay teams such as PSS, SE, CA, Capital, BDM/Solution Director, channel partners and eco-partners. Communications plan will include newsletters (i.e.: Marketing Minute), Air Traffic Control Plan, Customer Loyalty Newsletter and Events Calendar to ensure optimal amount of time is allocated to drive superior results.
2. Develop and communicate a program execution plan that identifies the resources, and roles and responsibilities of those involved in executing the program. This will include obtaining the necessary resources if this has not been completed by the Program Leads and involves working with the SEDs/SEMs for SE resources; Technology RMs for PSSs; CAMs/CMOs for partners, etc. Also to be considered are any event logistics requirements from local event management vendors.
3. Identify any additional information and data needed to execute the programs and work with associated analytics teams as necessary to resource, e.g. Market analysis, Propensity to buy analysis, contact lists, contact acquisition strategy, lead nurturing, channel integration/certifications, etc.
. Program Execution, Feedback and Results - Project manage the execution of the program 1. Gather and provide field feedback and insight to the program development teams, and sales on program progress, final results and lessons learned. This information should also be provided to the SPOC team as they are working to build the infrastructure on MODS/CI Database. 2. Provide regular updates to Ops and Regional management on program adoption and results using reports provided by Analytics teams and on a quarterly basis, provide a consolidated view of program results with assessment of performance and advice on ways to increase/improve results. Emphasis should also be placed on account targeting, use of marketing programs tactics and tools.
2. Extended Team Assignments and Special Projects: . In addition to the above Area level responsibilities, Select AMMs can be assigned to other teams and/or to special projects in a Segment-level or cross-Segment capacity. Examples include:
? Architecture, Industry and Executive Program Teams: Work with the associated architectural and industry programs teams providing input on field requirements for the upcoming program portfolio plan, reviewing the design of the plays, events, etc., and providing governance on the final developed program for field-readiness prior to execution. During and post execution, the AMMs provide feedback on progress, results and lessons learned ? Review following list ? "Big 4" Teams run by AVPs (Collaboration, Virtualization, Borderless Networks, Industries) Participate as required by the AVP or the sub-team leads ? Marketing Operations and Reporting Teams (SPOC Team) Provide requirements and governance to operations and infrastructure processes and services ? Channel Collaboration Task Force (Channels PACE Program) Provide input on, and review, channel and field integration for programs ? Programs Communications Team Provide requirements and feedback on programs from Communications team, e.g. customer newsletter, loyalty program
3. Sales-Led Marketing Initiatives: . At times, sales teams plan marketing activities and request USFM resources such as funding and AMM resources. The AMMs needs to evaluate the initiative in the context of the current portfolio to determine if it addresses an unsatisfied requirement or is already addressed by existing or planned programs. Where there is deemed to be a need, the AMM will refer the request to the associated programs team manager who, based on their assessment, will progress directly with the sales team.
4. Best Practices: . AMMs are requested to openly share practices and success stories that have improved or enhanced the role and to adopt those of others.
The Select AMM role is pivotal to helping drive revenue for Cisco sales and requires strong skills in several diversified areas, including: . Understanding of sales including a partner-led model . Understanding the key account focus . Leadership and project management . Ability to communicate, negotiate, and influence at all levels within Cisco, including sales and marketing management, as well as with Channel Partners, Eco-partners and external vendors . Written and oral communication and presentation skills. . Interpersonal, teamwork, and collaboration skills. . Ability to resolve and navigate complex issues . Market analytics experience . Knowledge of Cisco organization, products/technologies is a plus . Ability to identify, prioritize and deliver tangible results using sound business practices. . Ability to innovate and define new practices . Business acumen
