Senior Marketing Specialist - Burnaby, BC - Canada

Senior Marketing Specialist - Burnaby, BC - Canada

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Senior Marketing Specialist - Burnaby, BC - Canada
Location:Burnaby, British Columbia




TheSenior Marketing Specialistis a high-energy individual demonstrating initiative, creativity, sound judgment, proven business skills and excellent leadership capabilities. Success requires the ability to –
* Assess business needs, and develop marketing strategies, plans, programs, budgets and external communications as required to meet these needs;
* Understand and communicate value propositions, on a market-by-market basis;
* Develop and execute programs to raise awareness of fuel cells – and of Ballard’s brand – within the company’s target markets;
* Work effectively through external and internal communication channels (including Ballard’s corporate website and intranet);
* Generate quality leads for Ballard’s Sales Team.
Responsibilities –
* Building the profile of the corporate brand;
* Product marketing activities;
* Developing and executing target market plans;
* Implementing effective public relations activities, to address target journalists and other influencers in key markets, including development of pitches;
* Working closely in a team environment to develop messaging and content in alignment with market strategies;
* Inputting corporate website content;
* Helping to identify and address opportunities for presentations at conferences;
* Working to execute an effective social networking strategy;
* Preparing corporate communications materials, including press releases, speeches and announcements;
* Organizing company-lead events designed to bring prospects and customers together with Sales personnel, including face-to-face events at conferences, webinars, co-marketing with partner companies;
* Supporting the evaluation of new business opportunities.
Requirements –
* Undergraduate degree in business, communications or marketing;
* 5+ years directly related experience;
* Motivated self-starter, able to work independently in a multi-priority, dynamic environment;
* Mature individual with proven team leadership skills;
* Excellent analytical abilities – strategic, with critical thinking skills;
* Ability to interface and work cooperatively across an organization;
* Very strong communication abilities;
* Strong organizational and interpersonal skills;
* Excellent computer and technical skills in all aspects of MS Office Suite;
* Ability to travel (no more than 10% of time).
Ballard values diversity in the workplace and is committed to Employment Equity. We encourage applications from all qualified candidates.