Sr. Business Analyst

Sr. Business Analyst

Requisition #: R907694 Location: UNITED STATES.CALIFORNIA.SAN FRANCISCO

Job Title: Sr. Business Analyst Region: AMERICAS

Area of Interest: Marketing
Level of Experience: Experienced - Manager

Flexible Work Option: No

Job Description: Analytical Support
- Define site/campaign marketing metrics related to channel and analytics dashboards with input from internal stakeholders; analyze and report holistically on a weekly basis
- Exhibit a high level of expertise working with multiple data sources (site analytics, media, email, transactional, traditional media, etc.) to analyze performance of campaigns and marketing efforts and make recommendations for improvements
- Create, review and submit weekly insight reports for overall marketing dashboards, including metrics definitions and suggestions for further analysis
- Assist in automation efforts for executive-level reporting (Excel, SQL, etc.)
- Define and manage optimization tagging including web, email, online display media, etc., to ensure continuity across tracking and reporting
- Support all facets of the decision-making platform (click stream, outcomes, analysis, search analysis, multivariate analysis) and work with online stakeholders to identify gaps in data capture strategy and collaboratively implement enhancements
- Work with web testing teams to define, execute, analyze and present results of A/B and multivariate tests to marketing leaders and team members

Typical Deliverables
- Weekly and/or monthly reports delivered via Excel spreadsheets and Omniture Dashboards
- Lead development of senior management dashboards
- Website behavior and customer experience analysis
- Data consolidation and validation
- Coordinating tags, tracking parameter implementations
- Lead creation and completion of multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics to post test analysis)
- Documentation relating to existing processes and suggestions for improving processes
- Effective and persuasive presentations (verbal and written) for teams and clients

QUALIFICATIONS:
- BA or BS; MBA preferred (quantitative coursework like mathematics and statistics a plus but not necessarily required)
- Five-plus years of web metrics experience, including three-plus years of experience implementing and using Omniture or similar tools such as Webtrends, Coremetrics, Yahoo! Web Analytics, etc.
- Optimization experience for multiple US/international marketing and ecommerce sites for a single manufacturer or brand.
- Experience using testing tools such as Omniture Test&Target
- Expert at Excel, strong skills with MS Access and Office
- Mid-level expertise in SEM/PPC, SEO and online campaign strategies and minimum one year experience measuring success of these types of efforts
- Excellent communication skills and ability to interact with all levels of end users and technical resources
- Business analysis experience in large companies with multiple functions/divisions helpful