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For your reference, we have included the original job posting below.
Web Analytics Platform Manager
Job Number:
41584298
Company Name:
Confidential Company
Job Location:
San Francisco, CA Us
Job Category:
Information Technology
Salary:
$140K
Web Analytics Platform Manager
Web Analytics Platform Manager (More Technical type)
Unica or Omniture Implementation experience – Must have
Hands on technical manager, must have done coding
The Web Platform Manager will be responsible for managing and enhancing a robust global web analytics system for all sites. This includes maintaining and enriching both the Unica Netinsight Web analytics capabilities as well as other web systems such as Google Analytics, Google Optimizer, and Foresee. This individual will be responsible for all user training, vendor management and data integrity oversight. This individual will also support the Global Online Insight Team’s broader insight and analysis capabilities.
Responsibilities:
Deliver on the Web analytic roadmap for Web Analytics applications.
Product Manager for all Global web analytic platforms (Unica, Google Analytics)
Manage multiple web analytic work streams, including solution definition, functional and technical requirements, data integration, and technical development.
Coordinate analytics tracking implementation with key stakeholder internally to develop or enhance Unica NetInsight tracking implementation.
Monitor the progress of programs and projects (through project plans and regular status meetings) to ensure stakeholder, sponsor, and/or client expectations are being met.
QA website analytics on new tracking implementation to ensure tracking requirements are fulfilled.
Work with Unica technical account manager (TAM) to coordinate, setup, and manage new website profiles and resolve ad-hoc issues.
Work with senior management and cross functional team to implement changes to support ongoing web analytic needs.
Create and document implementation procedures and help drive standardization of tagging methodology.
Work with various business partners in technology and analytics to improve web data quality
Troubleshoot analytics tracking issues on all websites and web marketing campaigns
Work on existing and future integration with other systems including Email servers, A/B Testing, Content Management systems, CRM systems, and Website optimization tools.
Testing and Voice of Customer Responsibilities:
Product Manager for Global Qualitative Feedback Platform (Currently, Foresee)
Product Manager for Testing Platform (Currently, Google Optimizer)
Oversee Global Roll-out and product enhancements for Client Satisfaction measurement tools.
Qualifications/Skills
Bachelor's degree in business, statistics, math or related field; advanced degree preferred.
5+ years experience with web analytics program
Understanding of Javascript, HTML, XML and other programming languages a plus.
Experience with web analytics implementation, strong knowledge of Unica or Omniture products – Must have
Experience with multiple system and data feed integration using a collection of APIs and web services
Project management skills a plus.
Agency management experiences a plus.
Proven history of initiative, creativity and self-direction.
Capable of handling multiple mission-critical projects simultaneously without sacrificing quality or impacting deadlines.
Ability to clearly and concisely present information to internal stakeholders in different parts of the organization across all levels.
Excellent presentation and writing skills are a must.
Ability to identify challenges and seek solutions
Keywords: Web Analytics Manager, Web Analytics Platform Specialist, Web Analytics Specialists
