Ways to Make Your Online Executive Brand Come Alive
As you probably already know, creating an executive brand that flourishes online is just as important as developing your brand in the offline world. More and more recruiters are making their way to the Internet to find their next great talent – and of course, being that talent, you want to make sure that they find you in the easiest way possible. Here are some ways to get this done…
Get LinkedIn ASAP
Signing up for a LinkedIn account is a fantastic way to ensure that professionals you do and don’t know find you online. Creating a profile allows you to list your resume and other branding information, which then allows you to expand your networking horizon in a very short period of time.
What’s also great is that you can connect with old and new acquaintances, some of which may be able to give you a great lead on a new position. When employers are conducting their online checks on potential candidates, your LinkedIn page – which also incorporates the ability to allow your professional acquaintances to recommend you for future work – can give them immediate insight into who you are and why they should hire you.
Make a Twitter Resume
Since everyone who’s anyone is on Twitter, it’s a great idea to set up your own professional page on the site. But you may be wondering how you could accomplish anything on a site that only allows you to post 140 characters at a time.
Well, the answer is actually quite simple. Many professionals have found that even with the small amount of space to post, they can post a link to their LinkedIn page, Facebook profile or other professional site by creating a tiny url and the correct hashtags (ex. #executives) that link people to their profiles.
Start a Blog
Creating your own professional blog is taking a huge – and very beneficial – step toward nurturing your executive brand. A blog allows you to not only draw attention to yourself as an executive, but also share your expertise with the world. Most executives start a blog to share their personal and insights as a high-level professional in their industry. You could do the same to build your online executive brand.
Don’t Forget Your Google Profile
It’s also important at the executive level to create and develop a Google profile. The profile is similar to a Facebook profile in that it is not necessarily designated for a professional person. However, it’s a great resource for those who want to direct Google traffic to specific professional information.
The Google profile allows you to list your resume, links to your blogs and any other sites you want post. But even more important is that when someone searches your name in Google, the profile should be the first search item that the search engine pulls up. This helps to direct traffic to you in a professional manner rather than allowing recruiters or prospective employers to dig and run into the wrong information.
There’s no doubt that an online executive profile is very important in this day and age. So if you want to get noticed by companies, it’s a good idea to make your online executive brand come to life.