Why Mobile Is a Great Opportunity for Businesses

Bill Rybinski
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Over the course of the past decade, mobile computing has seen an explosion of growth, with millions of customers now relying on their tablets and smartphones to connect to the Internet. As a natural extension of this growth, mobile commerce now represents one of the largest sectors of the global economy. For small businesses and large chains alike, these trends demonstrate the incredible opportunities available to savvy business owners willing to embrace the mobile world.

The incredible boom in mobile commerce is driven by a multitude of unique factors. Firstly, device manufacturers have created highly efficient products that are available at relatively low prices for consumers. Additionally, telecommunications organizations have invested heavily in rolling out mobile data services across the nation. These advancements allow consumers to access their favorite online content, play sophisticated video games and make everyday purchases, all without turning on a desktop computer.

Research shows that companies that embrace mobile users through app development, mobile business sites and targeted marketing campaigns have higher customer retention rates and more overall sales. Not only does mobile commerce impact a company's bottom line, but investing in this sector gives retailers the opportunity to create stability for the company's long-term future. By paying close attention to emerging market trends, companies keep competitors at bay and draw new customers.

Truly innovative companies place a strong emphasis on online shopping, while simultaneously encouraging real-world shoppers to take the plunge. For example, many companies now utilize traditional advertising methods and innovative shopping kiosks to lure customers online. The results of these efforts speak for themselves, which is encouraging for companies that are considering a move towards mobile commerce and the digital space. Not only do these efforts stimulate sales and brand interaction from existing customers, but they encourage others to give online shopping a try.

In order to truly maximize the opportunity mobile commerce poses to organizations big and small, companies must work to understand consumer patterns online. Traditional marketing and advertising techniques have not been rendered obsolete by the mobile boom. Instead, these tools are more important than ever before, as they allow companies to target growth in a connected world. Companies that find the right balance between wooing mobile users and focusing on brand expansion have a truly unlimited array of opportunities before them.

Mobile growth opportunities often breathe new life into struggling companies by boosting sales figures and providing new ways to reach customers. Expanding into the mobile commerce arena and experimenting with innovative selling techniques gives these organizations the ability to expand far beyond the walls of a traditional brick-and-mortar establishment. For both companies and consumers alike, the mobile shopping experience has the potential to prove incredibly valuable and enjoyable.

Photo courtesy of Nokhoog_buchachon at FreeDigitalPhotos.net


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