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Tips and considerations to get it right first time The post How do you hire an SEO manager? appeared first on Search Engine Watch....
BLOGS
Does Web3 Matter To Marketers?
blog post from
John Battelle's Search Blog
Over at LinkedIn I’ve published a short piece on Web3 – a primer of sorts for the many marketing pals who’ve asked me “does this shit matter!?”. As I do with everything I pen,...
NEWS
Blog: The making of a transformational puzzle game
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Gamasutra News
In this article I chronicle my design process in creating an award winning transformational puzzle game about geometry, and conclude with lessons learned. ...
NEWS
How to use digital PR and cross-channel data to amplify organic growth
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Search Engine Watch
In the brand vs performance marketing debate, why digital PR is a great route to drive SEO, increase ROI, and build brand
The post How to use digital PR and cross-channel...
BLOGS
Apple As An Advertising Company: Inevitable, or A $100 Billion Mistake?
blog post from
John Battelle's Search Blog
I hope to write something more thoughtful soon, but this piece from CNBC prompted me to at least jot down a placeholder: Apple is clearly coming for the ads business, and it’s...
NEWS
Enter the Gungeon sales have 'surpassed all expectations' on Switch
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Gamasutra News
Bullet-happy roguelike Enter the Gungeon has sold 75,000 units on the Nintendo Switch in just two weeks. ...
NEWS
Are these SEO rookie mistakes costing your search rankings?
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Search Engine Watch
From optimizing your website for wrong keywords to creating similar doorway pages, avoid these rookie SEO moves to protect search rankings
The post Are these SEO rookie...
NEWS
Come to GDC 2018 for an under-the-hood look at how Riot handles eSports
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Gamasutra News
At GDC 2018 Riot engineering lead Steve Martin will walk you through the evolution of Riot eSports from inception to present day from a product and engineering perspective. ...
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NEWS
10 SaaS marketers share what’s NOT working in content marketing anymore
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Search Engine Watch
Insights from folks who’ve been creating SaaS content on a daily basis for years
The post 10 SaaS marketers share what’s NOT working in content marketing anymore appeared...
BLOGS
Has Innovation Died in Marketing?
blog post from
John Battelle's Search Blog
Caveat: This will likely be one of my longish, link-heavy Thinking Out Loud pieces, so I invite you all to pour yourselves a glass of your favorite adult beverage or rustle up...
NEWS
ESA rebukes World Health Organization 'gaming disorder' classification
news via
Gamasutra News
The Entertainment Software Association argues that including 'gaming disorder' in the upcoming diagnostic manual "recklessly trivializes real mental health issues." ...
NEWS
From cookie, to beyond CRM and constant consent – why cookieless means a brighter future for digital
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Search Engine Watch
Parking the issue and sleeping on the job could prove more problematic in the long run
The post From cookie, to beyond CRM and constant consent – why cookieless means a...
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