Marketing & Sales Specialist

Description

Robert Half's client in the Mechanical/Industrial engineering industry is looking to add a Marketing & Sales specialist to it's growing team!

The primary responsibility will be for email marketing and marketing automation.

You will be tasked with the following

• Leads development and maintenance of company's Marketing calendar.

• Show/conference planning and full coordination.

• Develops and updates marketing and sales materials (brochures and other literature) utilizing Adobe Creative suite, including Adobe InDesign, Illustrator, Photoshop and Acrobat Pro.

• Support internal and external sales channels on the sales development cycle (CRM, customer engagement, quotations/follow-up, logistics, etc.).

• Works with designated employees to maintain the website.

• Develops content and graphics for website, online newsletters, and other e-marketing efforts.

• Lead Contact research (universities, government agencies, industry, etc.).

• Creates, schedules, and deploys marketing campaigns in support of company revenue goals.

• Develops, maintains, and applies expertise with modern digital marketing techniques, including search engine marketing (SEM) and search engine optimization (SEO).

• Works with outside agency or other resources on projects including creative work and execution of marketing campaigns (as needed).

• Assist with special marketing projects and daily ad hoc requests.

• Compile and format data for a monthly marketing ROI dashboard.

• Weekly sales/marketing summary reports

• Other duties as required (financial, logistics, etc.

Candidates may reach out to barbara.strohoffer @roberthalf for more info

Requirements

• Demonstrated ability to manage multiple projects and meet deadlines, as well as maintain professionalism, composure and effectiveness under pressure and in changing conditions

• Demonstrated proficiency with Adobe Creative Suite including InDesign, and Photoshop is required

• Demonstrated proficiency in using a Customer Relationship Management (CRM) system to capture campaign information

• Demonstrated proficiency in using a Marketing Automation tool for all e-marketing activities

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