Website Marketing Manager

Website Marketing Manager

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• Req #:R5416

• Facility Name:Cleveland, OH (Headquarters)

• Facility Address:20600 Emerald ParkwayCleveland, OH

• Job Type:Full time

• Posted Date:4/10/2024

Who is Oatey?

Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries. Our purpose is to deliver quality, build trust and improve lives.

The Oatey family of companies are Oatey, Cherne, Keeney, Quick Drain, Hercules, Dearborn, GF Thompson, William H. Harvey, Masters, Contact, Belanger, and Lansas.

Our brands are synonymous with quality, integrity, and trust in the plumbing industry.

What we're looking for...

The Website Marketing Manager oversees the maintenance and administration of company websites and will combine technical expertise with a marketing-minded approach to help advance Oatey's digital marketing strategies through website execution. This individual will be responsible for identifying and prioritizing necessary site updates and fixes in collaboration with web development agencies, troubleshooting and monitoring daily functionality related to Product Information Management (PIM) and Application Programming Interface (API), and improving and optimizing user experience.

Expectations & Accountabilities ...

• Oversees the day-to-day maintenance and administration of Oatey's websites, including overall technical maintenance, troubleshooting, enhancements and testing to ensure optimal site performance and user experience.

• Partners with web development agencies to identify, prioritize, and implement necessary site updates and fixes.

• Understands and serves as expert on connection between PIM system, API and website, troubleshooting and monitoring functionality daily.

• Understands and serves as expert on connected modules and integrations on Oatey's websites (e.g. where to buy functionality, ratings, and reviews, etc.)

• Recommends and implements user experience improvements for websites in alignment with business goals.

• Publishes content to websites on regular cadence (e.g. blogs, project guides, case studies, etc.).

• Leverages general knowledge of Search Engine Optimization (SEO) to help optimize website for SEO in partnership with content teams and external agencies.

• Serves as technology owner for marketing Customer Relationship Management (CRM) (Hubspot), responsible for ongoing database maintenance; utilizes CRM capabilities to support website (e.g. marketing automation, tracking/pixel placement and monitoring, etc.).

• Responsible for robust monthly results reporting (web traffic, SEO, trends etc.), including recommended action items based on insights.

• Maintains and recommends improvements to processes to ensure efficient and effective web marketing execution.

What you'll need to be successful...

• Minimum six years of hands-on execution experience in a digital marketing role.

• Experience in web analytics and Google Analytics (GA4 preferred).

• Experience working in multiple CMS systems (Drupal and Wordpress experience preferred).

• Understanding of Data Architecture and Analysis.

• Understanding of the digital landscape, constituents, technology, and drivers of success for brand building in the digital space.

• Experience with email marketing platforms required (ie. HubSpot, ExactTarget, etc.).

• Ability to adapt to tight deadlines and last-minute changes.

• Ability to easily shift between multiple projects as priorities dictate.

• Ability to conceptualize abstract concepts to create simple and clean solutions.

• Ability and desire to quickly learn new skills, technologies, and applications.

• Undergraduate degree in Marketing or business administration or relevant equivalent experience in lieu of degree.

Qualifications that will set you apart....

• Some knowledge of HTML web development is preferred.

At Oatey we are committed to help our Associates grow their career. Apply today and grow with Oatey!

Why Oatey?

• At Oatey, our purpose has always been to deliver quality, build trust and improve lives.

• We value Collaboration, Integrity, Respect, Courage, Leadership, and Excellence above all else.

• We embrace diversity, equity, and inclusion - acknowledging, valuing, and leveraging the unique experiences and perspectives of our associates.

• Our vision is to continue to grow as a market leader, to enrich the lives of our Associates, and to foster an inclusive environment in every regard.

• Our purpose, mission, and vision are not possible without the right people, and we are committed to fostering an inclusive, engaging, and rewarding environment for our Associates.

• Oatey has a total rewards philosophy which encompasses compensation, benefits, work-life effectiveness, recognition, performance management, tuition reimbursement, mental health wellness, and talent development.

Oatey Total Rewards

• Unlimited time off for salaried Associates

• Short-Term and Long-Term Disability income protection coverage at no cost to associates

• Paid Maternity and Paid Parental Leave

• Annual Cash Profit Sharing (discretionary)

• Health Insurance for our associates' averages $100 or less a month (single coverage)

• Generous benefits including up to $2,880 company contribution to Health Savings Account

• 401(k) with a 5% company match

• Tuition reimbursement in an environment that encourages advancement

• Associate well-being benefits including CALM App and robust EAP offering

• Recognized for our commitment to diversity, equity, and inclusion

Equal Opportunity Employer

The Oatey family of companies are an equal opportunity employer committed to Diversity, Equity, and Inclusion. We recruit, employ, promote, and offer competitive pay for all jobs without regard to race, color, creed, religion, sex, age, national origin, disability, sexual orientation, or any other characteristic protected by law.