Can GenAI Change Big Companies?

blog post from John Battelle's Search Blog

A quick note to point you toward this piece I wrote for P&G’s Signal publication. Since its inception, I’ve been co-editor of the monthly outlet, which covers innovation in large enterprise. This month I went in search of proof that the hype around generative AI – fueled in large part by both Google and Microsoft … Continue reading "Can GenAI Change Big Companies?"...

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