Google and Commoditization: Anyone Need a BackRub?

blog post from John Battelle's Search Blog

Once upon a time when search was new, Google came along and put the whole darn Internet in RAM. This was an astonishing (and expensive) feat of engineering at the time – one that gave Google a significant competitive moat. Twenty years ago, very few companies had the know how or the resources to keep … Continue reading "Google and Commoditization: Anyone Need a BackRub?"...


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